₹789/ month
- Users includedUp to 3
- Super AdminIncluded
- Free UpgradeIncluded
- Sales CRM featuresFull feature set
- Branch1 Branch
- CRM Handling500 leads per month
Built for Training Institutes in India
AI WhatsApp CRM for Training Institutes
Stop losing enquiries, start closing enrollments.
Every website form, WhatsApp chat, Google/Meta ad and walk-in — captured automatically and followed up by AI, 24/7, until it becomes an enrollment.
AI responds to every lead in seconds, day or night
Already live at Appin Technology & Ether Infotech
Set up on your institute in under a week
Prefer to talk first? Call +91 95972 71533
Get a free demo
See it running on your own leads in 20 minutes. No cost, no obligation.
Live & running today at
Appin Technology
Ether Infotech
Beta Space
How It Works
From enquiry to enrollment, in four simple moves
No jargon. This is the whole idea, stripped down.
1
Enquiry arrives
From your website, WhatsApp, ads, a walk-in or a referral — captured automatically.
2
AI responds instantly
Qualifies the enquiry and alerts a counsellor within seconds — no one waits.
3
Team + AI nurture it
Calls, WhatsApp reminders and automatic AI follow-up keep the lead warm until it's ready.
4
Student enrolls
Tracked start to finish, with daily and weekly reports landing on your phone automatically.
Captures every enquiry from: Website · WhatsApp · Google & Meta Ads · Phone Calls · Walk-ins · Referrals
Ready to stop losing leads to slow follow-up?Join the institutes already using AI to close more enrollments.
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Why Institutes Switch
The difference AI follow-up makes
Same leads, same ad spend — a completely different outcome.
Without the Sales Module
- Hot leads wait hours for a reply
- No one knows which leads are worth chasing
- Follow-up depends on someone remembering
- Leads vanish in handoffs between counsellors
- Owners learn about missed targets at month-end
With the Sales Module
- AI replies in seconds, 24/7
- Every lead auto-scored Hot, Warm or Cold
- AI follow-up runs automatically for 3 days
- Full history travels with every handoff
- Daily reports land on your phone, automatically
Five Feature Pillars
Everything your sales team needs. Nothing they don't.
A focused Sales Module — built only for the pre-enrollment funnel.
Sales Dashboard
Live Hot/Warm/Cold pipeline, one screen.
Lead Management
Transferred Leads, All Leads, Filters.
Communication
1:1 Message & Bulk WhatsApp.
Reporting
Daily, Monthly & AI Weekly Reports.
AI Layer
AI Agents & AI Followup, 24/7.
01 · Sales Dashboard
Your entire pipeline, one glance
The moment a counsellor or owner logs in, they see exactly how the funnel stands — no spreadsheets, no waiting on a manual report.
- Live counters: Hot, Warm, Cold, No Remarks, Responded, Qualified Lead
- Scrollable lead feed with name, WhatsApp, profession & pipeline stage
- Same shared view for every counsellor — zero ambiguity on who called whom
04–05 · Reporting + AI Layer
An AI that follows up while your team sleeps
Instant WhatsApp reply on form-fill, then a daily AM/PM cadence for three days — independent of any counsellor remembering to do it.
- Morning follow-up (~10am) and up to 3 evening templates, for 3 days
- Replies move the lead into a priority "Responded" tab
- No remarks for 15–30 days → automatic safety-net reassignment
AI Followup — Active
📩 10:04 AM — Morning nudge sent (Day 1 of 3)
💬 6:12 PM — Syllabus link delivered
✅ Lead replied → moved to Responded, priority raised
How Your Team Works It
Every lead moves through a clear, visible pipeline
From first contact to enrollment — nothing sits in limbo, and nothing gets forgotten.
New
RNR
Contacted
Demo
Scheduled
Scheduled
Pre-
enrollment
enrollment
Enrollment
Not
Interested
Interested
Irrelevant
Counsellors log remarks and set a follow-up date — the reminder arrives as a WhatsApp message, not a badge they can ignore.
The AI Governance Layer
A sales manager that never misses a day
Two AI agents run your sales team the way a great manager would — every single day, without fail.
Branch Manager Agent
Daily 5pm review, on WhatsApp
Every counsellor gets reviewed, every day — grounded in what actually happened in their leads.
- ~25 CRM-grounded questions per counsellor
- Guides counsellors on specific leads or targets
- Rates each counsellor 1–10 daily
- Sends a summarized report to the Director/CEO
Sales Trainer Agent
Daily 3pm training + quiz
Short audio lessons on real sales topics, graded on the spot.
- Audio training with storytelling, grounded in edtech sales
- 5-question quiz, 10–15 minutes later
- Answers graded and tracked over time
- On-demand Q&A for market trends & lead strategy
Beyond Sales
Optional add-on modules, when you're ready
The Sales Module stays focused on enquiry-to-enrollment by design. When you want to run the rest of the institute from the same CRM, these modules plug in alongside it.
Add-on
Fees Module
Track fee collection, dues and payment schedules per student.
Add-on
Internship Module
Manage internship placements and tracking after enrollment.
Add-on
Batch Schedule
Plan batch timings, trainers and classrooms without clashes.
Add-on
Trainer Module
Trainer profiles, batch assignments and performance tracking.
Add-on
Students Module
Full student lifecycle management from enrollment to graduation.
Business Impact
Why this increases enrollments
Same lead volume. Same ad spend. More of it actually converts.
| Problem today | Sales Module fix | Sales outcome |
|---|---|---|
| Leads sit unanswered for hours/days | AI Agent responds instantly, 24/7 | Higher response rate, fewer lost leads |
| No one knows which leads are hot | Dashboard auto-tags Hot/Warm/Cold | Counsellors chase the right leads first |
| Follow-up depends on staff remembering | AI Followup auto-nudges cold leads | Leads revived instead of abandoned |
| Manual, one-by-one outreach | Bulk Message to filtered segments | Campaigns launch in minutes, not days |
| Leads lost in handoffs between staff | Transferred Leads keeps full history | Zero drop-off during ownership changes |
| Management flies blind on performance | Daily Report + AI Report | Problems (and top performers) caught early |
Net effect: faster response → more leads stay engaged → more demos scheduled → more enrollments, from the leads you're already generating.
Setup fee of ₹15,000 completely waived off
Sales CRM · Simple Pricing, 3 Plans
The full Sales CRM feature set on every plan. Pick the one that fits your team size.
₹1,189/ month
- Users includedUp to 7
- Super AdminIncluded
- Free UpgradeIncluded
- Sales Trainer AgentIncluded
- Review Meeting AgentIncluded
- Sales CRM featuresFull feature set
- BranchUp to 3 Branches
- CRM Handling1500 leads per month
₹2,189/ month
- Users includedUp to 25
- Super AdminIncluded
- Free UpgradeIncluded
- Sales Trainer AgentIncluded
- Review Meeting AgentIncluded
- Sales CRM featuresFull feature set
- BranchUp to 10 Branches
- CRM Handling5000 leads per month
WhatsApp message costs are still billed separately as a pass-through and are not part of these prices.
What's included
Sales CRM Features (all three plans)
AI-powered lead capture from Website, WhatsApp, Google/Meta Ads, Walk-ins, Referrals & Calls
Instant AI response to every enquiry, 24/7
Live Sales Dashboard — Hot / Warm / Cold pipeline view
Lead Management with Transferred Leads, All Leads & Filters
9-stage lead pipeline tracking (New → Enrollment)
1:1 messaging + Bulk WhatsApp campaigns
Automated AI Followup (Day 1–3, AM/PM cadence)
Auto-reassignment safety net for stale leads (15–30 days)
Daily, Monthly & AI Weekly performance reports
AI Branch Manager Agent — daily counsellor review & scoring
AI Sales Trainer Agent — daily training + quiz
WhatsApp-based follow-up reminders (not just in-app alerts)
Shared pipeline view across all counsellors
Setup in under a week
Extend your CRM
Optional Add-ons
Fees Module
Internship Module
Batch Schedule
Trainer Module
Students Module
Mobile App
Good to know
Notes
"Free Upgrade" is assumed here to mean complimentary access to future feature updates within the same plan (not an automatic upgrade to a higher user-count tier). Confirm this is the intended meaning, since Plan B is the only one without it.
WhatsApp message costs (Marketing / Utility / Authentication / Service) remain a separate pass-through per the original pricing strategy and are not folded into these three prices.
Billing cycle (monthly vs. annual) and setup fees: the ₹15,000 setup fee is completely waived off.
ROI Calculator
What's faster follow-up worth for your institute?
Move the sliders to match your numbers — the numbers on the right update as you go.
Default is the typical lift reported by early Botkovai institutes — drag lower for a conservative estimate.
Enrollments today (monthly)30
Enrollments with Sales Module45
Extra enrollments / month+15
Extra revenue / month₹3,75,000
Est. subscription cost / month*₹3,897
Net gain / month₹3,71,103
*Estimated at the Growth tier (₹1,299/seat, 1 seat per counsellor). Excludes WhatsApp messaging, which is billed separately at Meta's rate. Figures are illustrative planning estimates, not a guarantee — actual results vary by institute.
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See it running on your own leads
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